Apple Fans Pre-Orders 4 million iPhones.

The iPhone 6 and iPhone 6 Plus haven't even hit store shelves yet, but eager Apple fans have already turned out to order for the new handset.

Apple on Friday began accepting pre-orders for the phones, and fans around the world ordered more than 4 million devices in the first 24 hours.


"Pre-orders for iPhone 6 and iPhone 6 Plus set a new record for Apple, and we can't wait to get our best iPhones yet into the hands of customers starting this Friday," Apple CEO Tim Cook said in a statement.

Demand for the new iPhones already exceeds Apple's initial pre-order supply, meaning only the fastest to successfully pre-order will receive their new iPhone 6 or 6 Plus this Friday while others will get it later this month or in October. Apple said that additional iPhone 6 and iPhone 6 Plus handsets will be available to walk-in customers at its retail stores this Friday at 8 a.m.

But if history is any indication, the lines will be long so those hoping to get their hands on an iPhone 6 or 6 Plus should arrive early or order online for in-store pick up or receive an estimated delivery date, Apple said.